About
Market First is a prominent Rep Firm providing unparalleled attention to project details by partnering with Quality Manufacturers and Food Service professionals in the Industry.
Our Mission

Market First seeks to be the preferred Rep Firm to the Food Service industry. By providing Unique options and profitable solutions we strive to meet the needs and expectations of our clients.
Bio
Owner Jim Hoffman has over 30 years of experience in the hospitality industry. With experience at the independent and national brand management levels and as the Owner/Operator of a full-service Catering Company, he knows the industry at the operator level and understands the needs and challenges that come with that industry. Additionally, 13 years of experience as a dealer sales rep and district sales manager has provided him the knowledge of the partnership between the dealer and the operators. Having been in the Manufacturer Representative business for over 10 years has allowed him the opportunity to work directly with both distribution and operations to create trust and accountability when making suggestions and providing solutions for hospitality needs.
Bio
Owner Jim Hoffman has over 30 years of experience in the hospitality industry. With experience at the independent and national brand management levels and as the Owner/Operator of a full-service Catering Company, he knows the industry at the operator level and understands the needs and challenges that come with that industry. Additionally, 13 years of experience as a dealer sales rep and district sales manager has provided him the knowledge of the partnership between the dealer and the operators. Having been in the Manufacturer Representative business for over 10 years has allowed him the opportunity to work directly with both distribution and operations to create trust and accountability when making suggestions and providing solutions for hospitality needs.